The challenge at Cosmo Consult was to bring in qualified B2B leads for their content assets and promotional activities such as webinars, whitepapers, events, etc.
GROWTH STORIES
Diversifying and scaling Cosmo Consults B2B acquisition channels
Product & Solutions
ERP, CRM Data & Analytics, IoT and Digitisation
Industry
Discrete Manufacturing, Process Manufacturing, Professional Service, Retail Building Industry
Challenge
Summary
Zengrowth helped support & scale the acquisition of qualified leads in 7 months. Our collaboration in numbers:
225%
Cost per lead decreased
900+
Network expansion
How Zengrowth boosted growth
At the onset, we had identify & understand the Ideal Customer Profile, their pain points, the channels they are present in and how to target them effectively.
We also defined clear, sustainable KPIs and goals for all our campaigns
Zengrowth Growth Marketers provided:
- Strategy & growth consulting
- Paid advertising
- Content creation
- Account based marketing
- Content syndication
- Outreach automation
In the 7-month period , we ran different campaigns on different channels with Cosmo Consult following our growth hacking process. By iterating and creating new experiments, we could finally hit the acquisition sweet point by running LinkedIn Automation campaigns. We supported these campaigns with LinkedIn lead form ads.
Results
- Fine tuned targeting of ideal customer
- Decreased CPL by 225%
- Outreach framework & automation
- Network expansion by 900+
REVIEW
Don't just take our word for it. This is what our partners say about us
225%
Decrease in CPL
“Working with Zengrowth has helped us to scale our marketing campaigns. We love how supportive they are and constantly are looking for new ways to make things work.”
Let's explore opportunities to grow you your business!
Marco Van Bree
Founder and CEO
Or give us a call: +49 (0) 173 187 72 95
Marco Van Bree
Founder and CEO