GROWTH STORIES

Diversifying and scaling Cosmo Consults B2B acquisition channels

Product & Solutions

ERP, CRM Data & Analytics, IoT and Digitisation

Industry

Discrete Manufacturing, Process Manufacturing, Professional Service, Retail Building Industry

Challenge

The challenge at Cosmo Consult was to bring in qualified B2B leads for their content assets and promotional activities such as webinars, whitepapers, events, etc.

Summary

Zengrowth helped support & scale the acquisition of qualified leads in 7 months. Our collaboration in numbers:

225%

Cost per lead decreased

900+

Network expansion

How Zengrowth boosted growth

At the onset, we had identify & understand the Ideal Customer Profile, their pain points, the channels they are present in and how to target them effectively.

We also defined clear, sustainable KPIs and goals for all our campaigns

Zengrowth Growth Marketers provided:

  • Strategy & growth consulting
  • Paid advertising
  • Content creation
  • Account based marketing
  • Content syndication
  • Outreach automation

In the 7-month period , we ran different campaigns on different channels with Cosmo Consult following our growth hacking process. By iterating and creating new  experiments, we could finally hit the acquisition sweet point by running LinkedIn Automation campaigns. We supported these campaigns with LinkedIn lead form ads.

Cosmo Consult Chart

Results

  • Fine tuned targeting of ideal customer
  • Decreased CPL by 225%
  • Outreach framework & automation
  • Network expansion by 900+

REVIEW

Don't just take our word for it. This is what our partners say about us

225%

Decrease in CPL

“Working with Zengrowth has helped us to scale our marketing campaigns. We love how supportive they are and constantly are looking for new ways to make things work.”

David Samuel Asiedu Poku

David Samuel Asiedu Poku

Corporate Campaign Manager

Let's explore opportunities to grow you your business!

Marco van Bree frame photo

Marco Van Bree
Founder and CEO

Book a free consultation

Or give us a call: +49 (0) 173 187 72 95

Marco van Bree frame photo

Marco Van Bree
Founder and CEO

 
 
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