Ysabel Camus

Brand Strategy and Messaging

I can help you craft your Messaging Strategy and determine your product’s Unique Selling Points (USPs). We’ll base it on thorough market research, the latest industry trends, and competitor insights. In the process, I can help you develop a better understanding of your target audience. My end goal will be to help you boost revenue and demand for your product using strategic positioning and messaging.

Copywriting

I can help you write compelling copy for your website, landing pages, and advertising campaigns. I’ll stay true to your brand and keep things short and concise. I also love to create Case Studies and Use Cases that can help convince potential customers that you are the answer to their greatest pain points. If you have trouble with conversion, I can help you write email campaigns to nurture your valuable leads.

Lead Generation

If you’re convinced you have an awesome product but it’s just not reaching the right people, I can help with that. I’ll help you narrow down your target audience and find where they really live online. I can set up paid campaigns on Google, Bing, LinkedIn or Twitter. This includes budgeting, implementation and continuous optimisation.

Growth Hacking

I can help organise Growth Hacking sprints for your team and run Marketing Experiments. I’ve done this for cross-functional teams composed of sales, marketing, product and engineering people. We’ll get everyone’s creative juices flowing as we try out new channels and discover which ones are worth investing in.

Growth Marketer & Project Manager

Zengrowth

I stay on top of client relationships and collaboration within the team. I also work on campaign plans and implementation.

Freelance Digital Marketing Consultant

Growth Marketing by Ysabel

I help B2B tech startups generate new leads, increase active users and find the right Product Positioning for their market.

Digital Marketing Manager

inSided

Responsible for lead generation, lead nurturing, and web optimization. I also organized marketing sprints for the team and growth hacking sessions involving different departments.

Digital Engagement Marketer

Dynasource

I worked on exciting projects like User Testing for product development and Customer Segmentation, Nurture Campaigns, and Marketing Automation.

Daniel Boon

Product Manager at inSided

I had the pleasure of working with Ysabel for just under 2 years at inSided. Ysabel rapidly developed a detailed understanding of the product - that made it really easy for us to collaborate to dramatically improve the copy of our product pages on the website.

I also participated in growth hacking sessions led by Ysabel. Her passion and leadership motivated a wide group of non-marketers to share their knowledge and ideas, driving new revenue growth at inSided.

Ysabel’s data prowess and storytelling ability consistently impressed me when she presented at inSided town halls. She’s a natural when it comes to describing data and its impact on marketing results.

Ben Robinson

Content Marketing Manager at Adaptavist

Ysabel would be a great asset to any marketing team. In our short time working together, not only did she execute effective paid marketing campaigns that really drove leads within our vertical, she also came up with creative and impactful strategies to increase web conversion. Ysabel was always on hand to assist in web copywriting and to give her input into all things content too—from eBooks to blogs to social media posts! Aside from that, she is a hard worker and always up for a laugh too!