Ysabel Camus

Ysabel Camus

Growth Marketing Manager

  • Amsterdam Netherlands (+02:00)
  • English, Tagalog, Spanish (B2)
Book me for your project
Ysabel Camus

Ysabel Camus

Growth Marketing Manager

  • Amsterdam Netherlands (+02:00)
  • English, Tagalog, Spanish (B2)
Book me for your project

I help tech and B2B SaaS startups set up Inbound Marketing, cook up Growth Hacks and implement data-driven marketing. I’ve worked on Web Optimization, Lead Generation and Lead Nurturing for several fast-growing startups in Amsterdam, helping them increase leads by 40-150%.
Brand Strategy is my expertise and Digital Marketing is my hobby. Thanks to my training at Ogilvy & Mather, I’m well experienced in brand strategy and positioning, gathering consumer insights, and spotting industry trends.

Get in touch if need to:

  • Lay a strong foundation for your brand as an early-stage startup
  • Scale and set up for growth after proving your product-market fit
  • Build an irresistible Brand and Messaging Strategy
  • Generate high-quality leads through a solid lead generation process
  • Attract new customers using Content Marketing, Social Media Advertising, and Search Engine Marketing
  • Find the right marketing channel mix through experimentation and growth hacking
  • Expertise
  • Experience
  • Tools
  • Reviews (3)

Expertise

Brand Strategy and Messaging

I can help you craft your Messaging Strategy and determine your product’s Unique Selling Points (USPs). We’ll base it on thorough market research, the latest industry trends, and competitor insights. In the process, I can help you develop a better understanding of your target audience. My end goal will be to help you boost revenue and demand for your product using strategic positioning and messaging.

Copywriting

I can help you write compelling copy for your website, landing pages, and advertising campaigns. I’ll stay true to your brand and keep things short and concise. I also love to create Case Studies and Use Cases that can help convince potential customers that you are the answer to their greatest pain points. If you have trouble with conversion, I can help you write email campaigns to nurture your valuable leads.

Lead Generation

If you’re convinced you have an awesome product but it’s just not reaching the right people, I can help with that. I’ll help you narrow down your target audience and find where they really live online. I can set up paid campaigns on Google, Bing, LinkedIn or Twitter. This includes budgeting, implementation and continuous optimisation.

Growth Hacking

I can help organise Growth Hacking sprints for your team and run Marketing Experiments. I’ve done this for cross-functional teams composed of sales, marketing, product and engineering people. We’ll get everyone’s creative juices flowing as we try out new channels and discover which ones are worth investing in.

Data Analysis and Reporting

I can help you drive real business results by defining the right Key Metrics for marketing. I can help you gather, analyse and report on marketing campaigns.

Experience

Growth Marketer & Project Manager

Zengrowth

I stay on top of client relationships and collaboration within the team. I also work on campaign plans and implementation.

Freelance Digital Marketing Consultant

Growth Marketing by Ysabel

I help B2B tech startups generate new leads, increase active users and find the right Product Positioning for their market.

Digital Marketing Manager

inSided

Responsible for lead generation, lead nurturing, and web optimization. I also organized marketing sprints for the team and growth hacking sessions involving different departments.

Digital Engagement Marketer

Dynasource

I worked on exciting projects like User Testing for product development and Customer Segmentation, Nurture Campaigns, and Marketing Automation.

Strategic Brand Planner

Ogilvy & Mather

I conducted market research and developed the Brand Strategy for more than 30 brands, both local and multinational.

Tools

Hubspot, Salesforce, Insightly, Mailchimp

Used for CRM, lead nurturing, creating email campaigns and marketing automation.

Google Ads, LinkedIn Ads, Twitter Ads

Used for paid campaigns, generating sign-ups and promoting content.

Google Analytics, Hotjar, UsabilityHub

Used for analyzing user behaviour and gathering consumer insights.

Unbounce, Instapage WordPress, Wix

Used for creating websites and landing pages for campaigns.

SEMrush, Search Console, Google Keyword Planner

Used for keyword research and generating content ideas.

Sketch, Canva, Figma, Adobe Photoshop

Used for creating visuals for ads, flyers, and social media content.

JIRA, Trello, Monday, Asana

Used for organizing marketing sprints, projects and tasks.

Reviews (3)

Daniel Boon

Product Manager at inSided

I had the pleasure of working with Ysabel for just under 2 years at inSided. Ysabel rapidly developed a detailed understanding of the product - that made it really easy for us to collaborate to dramatically improve the copy of our product pages on the website.

I also participated in growth hacking sessions led by Ysabel. Her passion and leadership motivated a wide group of non-marketers to share their knowledge and ideas, driving new revenue growth at inSided.

Ysabel’s data prowess and storytelling ability consistently impressed me when she presented at inSided town halls. She’s a natural when it comes to describing data and its impact on marketing results.

April 2018 Amsterdam

Ben Robinson

Content Marketing Manager at Adaptavist

Ysabel would be a great asset to any marketing team. In our short time working together, not only did she execute effective paid marketing campaigns that really drove leads within our vertical, she also came up with creative and impactful strategies to increase web conversion. Ysabel was always on hand to assist in web copywriting and to give her input into all things content too—from eBooks to blogs to social media posts! Aside from that, she is a hard worker and always up for a laugh too!

November 2019 Amsterdam

Martine van Deursen

Customer Success Team Lead at Siteimprove

Ysabel is a great colleague to work with. She is dedicated to her work, likes to pick up new initiatives and to collaborate with different teams. She organized for instance a team event around growth hacking in which she showed a lot of enthusiasm that led to a lot of great ideas from her and other employees.
She is very social and brings a great vibe, has a personal approach and is able to motivate people to contribute.

November 2019 Amsterdam

Let’s work together to grow your business.

Marco Van Bree
Founder & CEO
Get started

Or give us a call: +49 (0) 173 187 72 95

Marco Van Bree
Founder & CEO