Sophie Steffen

Performance marketing

My expertise is in performance marketing. I can help you create your strategy, your acquisition model and how to iterate your performance marketing. The goal is clear: Grow your business while being ROI positive. Know what you sell to which audience. And from there understand your funnel, your conversion rates, your CAC (Customer Acquisition Cost). This leads to helping optimize your whole strategy and campaigns. If you know what you have to measure and how to measure it you have almost won :-)

Partnerships/Content syndication

Classical acquisition channels like Adwords, Facebook, or Linkedin are great but some are also saturated. So as a growth marketer I’m constantly looking for new ways to find your customers. May it be via partnerships or third media content syndication platform, or alternative campaigns, it does not matter. What matters are the results. So whenever we’ll do a new campaign, measuring the results is most relevant.

Review sites

Apart from the social networks there are online sites where you can place your solution. On these sites users and your customers can review and rate your product. The most important ones are G2, Capterra, Crozdesk, GetApp and Trustradius. On most of them you can either run a PPC campaign or other promotional activities that will give you more exposure.

Outreach Marketing

GDPR compliance makes cold emailing almost impossible, but there is one viable option left: doing outreach mailings via LinkedIn. Not via the ads manager but via an automated workflow. These campaigns are proving themselves to be very efficient, especially for B2B companies.

Growth Marketing Consultant

Zengrowth

Responsible for project management and execution. Marketing strategy and campaign management.

CEO and Founder

Kunoichi Growth

Marketing agency with a strong focus on performance marketing to help businesses grow.

Co-Founder

Samurai Experience

Operating as Head of Performance Marketing, ensuring the successful promotion of this team building experience.

Marketing Lead

CodeOp

Responsible for the whole lead generation funnel.

Katrina Walker

CEO & Founder at CodeOp

I had the pleasure of working with Sophie right as we completed our Series-A round and needed to build-out a multi-channel marketing strategy. Sophie is a talented marketing strategist who isn't afraid to get her hands dirty with implementation. Upon our first meeting, I knew she had the right combination of competence, heart and work ethic. Her dedication and commitment to our vision made a lasting impression on us all. She will always be a part of our team.

Conrado Lamas

CMO & Co-Founder at Mailtrack

Sophie worked for Signaturit managing Facebook, LinkedIn, and content syndication campaigns. She is reliable, data-driven, and owns growth marketing. Her detailed reporting and efficiency make her a valuable asset I'd be happy to recommend to anybody looking for an experienced performance marketeer. Sophie is also an open-minded person and highly skilled in adapting to fast-changing environments.