Sophie Steffen image

Sophie Steffen

Performance Marketing and Lead Gen Consultant

  • Barcelona Spain (+02:00 UTC)
  • English, German, Spanish
Get In Touch
Sophie Steffen image

Sophie Steffen

Performance Marketing and Lead Gen Consultant

  • Barcelona Spain (+02:00 UTC)
  • English, German, Spanish
Get In Touch

Who I am:
- Digital Marketing enthusiast with a strong performance focus
- 7+ years in digital marketing
- Multidisciplinary: PPC, Social Paid & Organic, Email, Mobile, Content & Inbound, Partnerships, Branding, Content Syndication, Review campaigns, etc.
- Multi-channel approach
- Analytical & creative mindset
- Team player
- German & Spanish & English speaker

My areas of expertise:

  • Project and team management
  • B2B/SaaS acquisition & lead gen
  • Performance marketing
  • Leading workshops
  • Deliverability and execution of projects
  • Expertise
  • Experience
  • Tools
  • Reviews (3)


Performance marketing

My expertise is in performance marketing. I can help you create your strategy, your acquisition model and how to iterate your performance marketing. The goal is clear: Grow your business while being ROI positive. Know what you sell to which audience. And from there understand your funnel, your conversion rates, your CAC (Customer Acquisition Cost). This leads to helping optimize your whole strategy and campaigns. If you know what you have to measure and how to measure it you have almost won :-)

Partnerships/Content syndication

Classical acquisition channels like Adwords, Facebook, or Linkedin are great but some are also saturated. So as a growth marketer I’m constantly looking for new ways to find your customers. May it be via partnerships or third media content syndication platform, or alternative campaigns, it does not matter. What matters are the results. So whenever we’ll do a new campaign, measuring the results is most relevant.

Review sites

Apart from the social networks there are online sites where you can place your solution. On these sites users and your customers can review and rate your product. The most important ones are G2, Capterra, Crozdesk, GetApp and Trustradius. On most of them you can either run a PPC campaign or other promotional activities that will give you more exposure.

Outreach Marketing

GDPR compliance makes cold emailing almost impossible, but there is one viable option left: doing outreach mailings via LinkedIn. Not via the ads manager but via an automated workflow. These campaigns are proving themselves to be very efficient, especially for B2B companies.

Social Media

Organic or boosted social media promotion is always a good addition to your marketing mix. Next to Facebook, Instagram, Linkedin & Linkedin Articles, we can explore channels like Reddit, Quora, Growth Hackers, or Medium to promote your solution.


Growth Marketing Consultant


Responsible for project management and execution. Marketing strategy and campaign management.

CEO and Founder

Kunoichi Growth

Marketing agency with a strong focus on performance marketing to help businesses grow.


Samurai Experience

Operating as Head of Performance Marketing, ensuring the successful promotion of this team building experience.

Marketing Lead


Responsible for the whole lead generation funnel.

Digital & Growth Marketing


Owner of qualified b2b lead generation.


Acquisition Platforms

Adwords, Facebook, Instagram, Linkedin, Xing, Quora, Reddit, Adroll, etc.

Tracking Tools

Google analytics, Adjust, AppAnnie, Applift, StartApp, BranchMetrics, Supermetrics, Looker, etc.

Sales Navigator, LinkedIn Helper

For outreach campaigns, to create target audience lists, and automate campaigns.


Connector between channels e.g. Linkedin, Facebook other platforms e.g. GotoWebinar.

Hubspot, Salesforce, Autopilot

CRM, Reports, campaigns, understanding conversion rates.

Gotowebinar, Livestorm, Zoom

Create and host Webinars.

Miro, Unbounce, Pages, Canva

Create workflows, landing pages, infographics, brochures, creatives for campaigns, flyers, etc.

Jira, Trello, Monday, Asana, Slack,

Mange projects, teams and tasks.

Reviews (3)

Katrina Walker

CEO & Founder at CodeOp

I had the pleasure of working with Sophie right as we completed our Series-A round and needed to build-out a multi-channel marketing strategy. Sophie is a talented marketing strategist who isn't afraid to get her hands dirty with implementation. Upon our first meeting, I knew she had the right combination of competence, heart and work ethic. Her dedication and commitment to our vision made a lasting impression on us all. She will always be a part of our team.

May 2020 Barcelona, Spain

Conrado Lamas

CMO & Co-Founder at Mailtrack

Sophie worked for Signaturit managing Facebook, LinkedIn, and content syndication campaigns. She is reliable, data-driven, and owns growth marketing. Her detailed reporting and efficiency make her a valuable asset I'd be happy to recommend to anybody looking for an experienced performance marketeer. Sophie is also an open-minded person and highly skilled in adapting to fast-changing environments.

May 2020 Barcelona, Spain

Roberto Simões

Head of Design at Elumina

Few people can manage multiple projects so effectively. Sophie is a result-driven, experienced Growth Marketing Manager who can be trusted. At TravelPerk, she consistently delivered results and always demonstrated a strong work ethic and dedication to success. Experiencing her fast and sharp mind at the office is most remarkable

August, 2019 Barcelona, Spain

Achieve results faster with a clearly mapped growth roadmap. One step at the time.

Marco van Bree frame photo

Marco Van Bree
Founder @ Zengrowth

Get started

Marco van Bree frame photo

Marco Van Bree
Founder @ Zengrowth