Matt Warnock

Content production and strategy, copywriting and creative direction

  • Amsterdam The Netherlands (+02:00 UTC)
  • English, Spanish
Get In Touch

Matt Warnock

Content production and strategy, copywriting and creative direction

  • Amsterdam The Netherlands (+02:00 UTC)
  • English, Spanish
Get In Touch

I'm a content marketer and creative director, with a particular focus on cross-channel content strategy, content marketing programs and content creation... plus, a dash of good old-fashioned copywriting thrown in for good measure.

Originally training and working as a journalist and publisher, across newspapers, magazines, online, books, maps and apps, I've spent the past decade building content expertise and experiences at B2B organizations of all shapes and sizes, from Fortune 500 corporations to SAAS startups.

Get in touch if you need to:

  • Create kick-ass content that'll blast your competitors out the water
  • Define your brand tone of voice and devise strong editorial guidelines
  • Build a differentiating content strategy and content calendar
  • Mastermind and create best-in-class content-driven campaigns
  • Tap into 15 years of journalist-standard professional writing expertise – whether you need blog posts, ghost-written articles on behalf of executives, internal comms, whitepapers, ebooks, video scripts or social posts
  • Expertise
  • Experience
  • Tools
  • Reviews (2)

Expertise

Content marketing

I can help you structure and create full-scale content marketing programs that add value to your products and services, build your organization's position as a thought leader within your industry, and help deliver against your internal KPIs, be they based on awareness, consideration or conversion.

Content strategy

I can help you come to grips with the tricky question of how best to plan, create and manage content within your organization, from deciding on and deploying the relevant tools and platforms, to building teams and populating annual content calendars. I can also help you run internal brainstorming sessions and workshops to identify your content objectives and priorities.

Editorial guidelines

If you're starting from the ground up, and still need to define your brand's voice, how it changes across various channels and create guidelines about how you communicate on public and social platforms, I'm just the person you need to talk to.

Creative direction

I can help you conceptualize your campaign needs and create a detailed campaign brief, or take your existing campaign brief and turn it into a variety of potential campaigns that can take your brand to the next level. From conceptualization to copy creation and production, I can help you manage budgets and milestones, and deliver final assets of which you can be proud.

Copywriting

Finally, I bring 15 years of heavyweight writing experience, having written blog posts, bylines, webcopy, social posts and marketing collateral for some of the world's biggest B2B brands, as well as some of its most agile startups.

Experience

Content Strategy, Creative Direction, Content Creation, Recruitment Marketing & Copywriting

Rather Good Content

Clients include:
• Philips, Danone, DSM, E.ON, LeasePlan (multinationals)
• Urban Sports Club, ANMHE (healthcare & fitness)
• CoachHub, CAI Tech, Coactive, Speakap, OpsBase & TeamViewer (B2B SAAS)

Marketing Consultant

Zengrowth

Helping B2B companies achieve stellar growth by building and implementing their content marketing strategies and creating content on their behalf.

Head Of Content/CMO

Speakap

• Responsible for inbound strategy, tooling, capability-building and growing team from 3 to 12 marketers as start-up scaled up from one to four key countries.
• Collaborate with sales, customer success and product team.
• Produce written, video and podcast content for all stages of decision journey.

Head of Social & Content Marketing

Suitsupply

• Manage all global social and content platforms for both Suitsupply and Suistudio
• Own capability of content planning, publishing, listening and reporting, including all relevant tooling
• Lead creation of content and content marketing programs – from brief, concept and creation to activation and reporting – for use across multiple channels
• Deliver content strategy for campaigns and always-on brand storytelling across all digital platforms
• Responsible for influencer marketing and working closely with affiliate/partner marketing on new ecomm opportunities
• Reporting directly into CEO with key KPIs around brand awareness and conversion through global webshop

Director, Digital Editor in Chief

Philips

Also acted as interim Global Head of Social for 18 months while that position was vacant.
• Key connection between all communicating functions where messaging and strategy were developed, and digital channels on which always-on, content marketing and campaigns were activated, playing a role in both areas and ultimately responsible for all output.
• Accountable for the strategic creation and placement of content across multiple content marketing platforms, global B2B and B2C social media channels, CRM, and sections of dotcom.
• Drove consistent and aligned editorial and messaging throughout all digital touch points to increase brand preference, awareness, advocacy and conversion.
• Launched first Philips global blogging platform and progressed it to becoming a fully-integrated content marketing platform that delivered leads and subscriptions, while providing rich social and CRM content.
• Managed global multi-channel campaigns from concepting to activation.
• As well as global channels, responsible for building the capability of digital content creation, publishing and engagement through creating guidelines, best practice examples, and leading communications (newsletters, calls and webcasts) with colleagues in business units and markets.
• Sat on Digital Management Team, Global Editorial Steerco and Monthly Corporate Editorial Board.
• Managed team of both direct and dotted line reports; budget responsibility for content creation, promotion and reporting; relationship with multiple agencies.
• Hands-on experience with publishing and listening tools such as Buddy Media, Radian6, Hootsuite, Social Bakers, Sprinklr, Percolate as well as CQ5, Photoshop etc.

Tools

Hubspot

Marketing automation

Squarespace, Wordpress, Wix

CRMs

Hootsuite, Sprinklr

Social publishing

Sprinklr, Social Studio

Social listening

Trello, Asana, Todoist

Project management

Reviews (2)

Jamie Knights

PR Manager at The Cornwall College Group

Matt is one of the best professionals I've had the pleasure of working with. He understands media and delivers fantastic content across multiple platforms. Whether it's strategic direction, consultancy or front line delivery, you are in the very best of hands.

June 2020 Cornwall, United Kingdom

Dan Di Federico

Executive Director & Board Member at Finity.ai and Paper.li

Matt has very strong marketing talents, especially in the areas of content strategy, editorial, writing and storytelling. Sharp-minded, great communicator, super guy to work with, and overall highly recommended.

June, 2020 Amsterdam, The Netherlands

Let’s work together to grow your business.

Marco Van Bree
Founder & CEO
Get started

Or give us a call: +49 (0) 173 187 72 95

Marco Van Bree
Founder & CEO