Marta Olszewska

Content Marketing and Branding Consultant

  • Barcelona Spain (+02:00 UTC)
  • English, Polish, Spanish
Get In Touch

Marta Olszewska

Content Marketing and Branding Consultant

  • Barcelona Spain (+02:00 UTC)
  • English, Polish, Spanish
Get In Touch

I'm a passionate marketer who has led a fully distributed marketing team at Piktochart for 5 years and now I consult companies on their content strategy and beyond. I love content in its whole wealth and spectrum: from blog strategy, email drip campaigns and social media campaigns to content upgrades and lead-gen activities - you name it. I can help you create a comprehensive content plan fit for every stage of your customer acquisition funnel. Currently I'm also funding my own startup to reduce plastic waste in Barcelona and learning along the way.

Contact me if you:

  • have no content (yet) and would like to start from scratch
  • want to boost performance of your existing content and explore other content
  • want to implement email nurturing campaigns
  • would like to grow your email subscriber list or introduce lead gen mechanisms
  • want to improve copy across all communication channels
  • are working on your own brand and need to figure out your voice, tagline, and ideal customer profile
  • want to grow your online community
  • Expertise
  • Experience
  • Tools
  • Reviews (3)

Expertise

Content Marketing

I can help you develop your content strategy from scratch or work with you to improve your current content performance. We can work towards different goals: higher rankings, improved organic traffic, free signups, trial signups, blog subscribers, or lead generation from content. My expertise includes creating content for all the funnel stages: from blogposts and infographics, to ebooks, podcasts, case studies, visual and audio-driven content experiences, and tools. I can also help you conduct a blog audit, approach content partnerships, create content distribution plans and playbooks, organize content syndication, conduct SEO research and optimization of the existing content, generate content upgrade and lead-gen campaign ideas, improve your landing page copy, grow your online community, use content in email nurturing campaigns. And more!

SEO

SEO and content go hand in hand. I can help you with everything related to not-so-technical SEO including: keyword and intent research, competitive SERP research, structuring your content for Featured Snippets, creating power pages that get backlinks, and optimizing your existing content.

Branding

If you’re going through rebranding or are building your brand from scratch, I can provide you with frameworks that will help establish your ideal customer persona (ICP) and their job-to-be-done as well as come up with a memorable tagline, website copy that converts, and overall concept of your new website with mockups for a designer.

Email Marketing

I can help with everything related to email lifecycle marketing: writing cold outreach emails, designing email drip campaigns for existing or prospective customers, and doing onboarding via email. I can brainstorm your newsletter ideas and ways to get to know your readers better in order to personalize your content.

Social Media

I can help with your content distribution social media strategy. We can explore channels like Quora, Zest, Growth Hackers, or LinkedIn articles to promote your content. I can help you come up with a social media posting calendar applying different tactics for each channel (e.g. Instagram VS LinkedIn)

Experience

COO and Content Strategist

Zengrowth

Responsible for company operations, customer happiness, and content strategy for clients.

Co-Founder and CEO

Refill Aqua

Build a network of water refill stations around Barcelona to reduce single-use plastic.

Head of Marketing

Piktochart

Leading a remote team of marketers to help people tell better visual stories. Responsible for strategy and team performance. Heading up content and partnership initiatives.

Growth Marketer

Piktochart

Responsible for SEO, localization, content, CRO, email, and other growth initiatives across the customer acquisition funnel.

Online Marketing Lead

Ingersoll Rand

Leading growth marketing strategy for the EMEIA region including internal communication, lead gen from events, and website localization & SEO.

Tools

SEMRush, Google Keyword Planner, Answer The Public, Google Analytics

Used for keyword research, content ideas, content and competition analysis, SEO analysis, content data

Typeform

Used for creating surveys with advanced logic jumps. Example typeforms: Ideal Customer Profile questionnaire, Net Promoter Score survey , blog reader audience preferences, lead generation forms, business validation surveys, and more.

Mailchimp

Used for managing newsletter and lead gen campaigns, integrations with WordPress, email design, GDPR compliance.

Zapier

Used for connecting tools such as Typeform to Gmail.

Intercom

Used for managing email lifecycle marketing campaigns across funnel: onboarding, nurturing, retention, and upsell email sequences.

Piktochart

Used for creating blog visuals, infographics, reports, brochures, social media visuals, slides, flyers, business cards, and more.

Buffer & Hootsuite

Used for scheduling and analyzing the performance of social media content across channels.

Trello, Monday, Asana

Used for managing projects and tasks.

Reviews (3)

Rita Coelho

Head of Marketing at Demodesk

Working with Marta helped us a lot. We're able to define a great content strategy and substantially increase our SEO performance. Marta was definitely a key to our content success, and we are extremely happy about the collaboration.

April 2020 Munich, Germany

Bruno Barroso

Marketing Manager at Harvest

Apart from her strong creative mind, useful in all sorts of marketing campaigns, I learned a lot from Marta’s unique vision and approach. She's able to bring a long-term and sustainable approach to any marketing strategy, focused on value, meaning, and deep care for the end-users.

Jun 2019 Barcelona, Spain

Andrea Spiegl

B2B Marketing Manager at Urban Sports Club

Marta has valuable experience in content marketing and growth strategies and brings innovative ideas into our projects. As a project manager she is transparent and reliable. Working with her has been a pleasure!

Jun 2020 Berlin, Germany

Let’s work together to grow your business.

Marco Van Bree
Founder & CEO
Get started

Or give us a call: +49 (0) 173 187 72 95

Marco Van Bree
Founder & CEO