Marta Olszewska

Content Marketing

I can help you develop your content strategy from scratch or work with you to improve your current content performance. We can work towards different goals: higher rankings, improved organic traffic, free signups, trial signups, blog subscribers, or lead generation from content. My expertise includes creating content for all the funnel stages: from blogposts and infographics, to ebooks, podcasts, case studies, visual and audio-driven content experiences, and tools. I can also help you conduct a blog audit, approach content partnerships, create content distribution plans and playbooks, organize content syndication, conduct SEO research and optimization of the existing content, generate content upgrade and lead-gen campaign ideas, improve your landing page copy, grow your online community, use content in email nurturing campaigns. And more!

SEO

SEO and content go hand in hand. I can help you with everything related to not-so-technical SEO including: keyword and intent research, competitive SERP research, structuring your content for Featured Snippets, creating power pages that get backlinks, and optimizing your existing content.

Branding

If you’re going through rebranding or are building your brand from scratch, I can provide you with frameworks that will help establish your ideal customer persona (ICP) and their job-to-be-done as well as come up with a memorable tagline, website copy that converts, and overall concept of your new website with mockups for a designer.

Email Marketing

I can help with everything related to email lifecycle marketing: writing cold outreach emails, designing email drip campaigns for existing or prospective customers, and doing onboarding via email. I can brainstorm your newsletter ideas and ways to get to know your readers better in order to personalize your content.

COO and Content Strategist

Zengrowth

Responsible for company operations, customer happiness, and content strategy for clients.

Co-Founder and CEO

Refill Aqua

Build a network of water refill stations around Barcelona to reduce single-use plastic.

Head of Marketing

Piktochart

Leading a remote team of marketers to help people tell better visual stories. Responsible for strategy and team performance. Heading up content and partnership initiatives.

Growth Marketer

Piktochart

Responsible for SEO, localization, content, CRO, email, and other growth initiatives across the customer acquisition funnel.

Rita Coelho

Head of Marketing at Demodesk

Working with Marta helped us a lot. We're able to define a great content strategy and substantially increase our SEO performance. Marta was definitely a key to our content success, and we are extremely happy about the collaboration.

Bruno Barroso

Marketing Manager at Harvest

Apart from her strong creative mind, useful in all sorts of marketing campaigns, I learned a lot from Marta’s unique vision and approach. She's able to bring a long-term and sustainable approach to any marketing strategy, focused on value, meaning, and deep care for the end-users.