Catarina Maçaroco

Growth Marketing Manager

  • Amsterdam Netherlands (+01:00)
  • English, Portuguese, Spanish
Book me for your project

Catarina Maçaroco

Growth Marketing Manager

  • Amsterdam Netherlands (+01:00)
  • English, Portuguese, Spanish
Book me for your project

I’m a growth marketer with over 7 years experience in data-driven decision making, growth strategies, lean analytics and stakeholder management.
I’ve been heavily involved in a mix of top-level strategy and hands-on building and growing products during my time at Growth Tribe where I helped 100s of companies rethink their strategies and explore new growth channels and approaches.

I’m a T-shaped player with a vast understanding of different fields, from Tech to Marketing and Product, making me a great connector between fields and an expert at spotting opportunities. My expertise is lean analytics, performance marketing, lead generation, lead nurturing and web optimization.

Get in touch if you need to:

  • Validate your product and value proposition pre product-market fit
  • Evaluate your acquisition funnel, setting the right metrics and KPIs
  • Conduct experiment design
  • Scale and set up for growth through performance marketing
  • Find the right marketing mix through experimentation and growth hacking
  • Generate solid lead nurturing workflow automation
  • Expertise
  • Experience
  • Tools
  • Reviews (3)


Lead Generation

I’ll set up your paid campaigns through Google Search and Display, Bing, Facebook, LinkedIn and Twitter. As well as explore other channels where your business might be more suited for and find better Leads.

Lead Nurturing

I can help you set up your email workflows and retargeting to make sure your leads are catered to and move faster towards the purchase stage.

Lean Analytics & Experiment Design

I can help you run growth sprints within your team. Defining your acquisition funnel and key metrics for each stage and coming up with experiments to test out your team’s assumptions.
From there we move to execution and running the sprints, testing out channels and finding the optimal marketing mix and product tweaks.

Data Analysis

I’ll help you make sense of your data and translate it into actionable experiments based on opportunities within both quantitative and qualitative data.


Growth Marketer


I help companies define growth strategies and conduct implementation, namely, lead generation, lead nurturing and web optimization.

Head of Marketing


Led the Marketing and Growth Strategy for TrendWatching and Business of Purpose, evaluating processes and defining new channels and growth paths during the pandemic.

Growth Marketing Coach

Growth Tribe

Coached individuals and companies from Fortune 500 to startups on how to further implement the learnings from the courses, helping them run full funnel growth experiments backed by data and aligned with the business needs in order to grow their business, through growth sprints and data driven marketing.

Digital Marketing Manager

SANA Hotels

Worked on performance marketing and digital strategy. Was responsible for managing the budget allocation on our paid channels, Google and Facebook, implementing and monitoring the performance of the campaign.

Online Marketing Specialist


Created and monitored campaigns, created landing pages, monitored brand perception across channels, mapped citizenMag's customer journey and managed the social media presence.


Hubspot, Insightly, Mailchimp

Used for CRM, lead nurturing, creating email campaigns and marketing automation.

Google Analytics, Hotjar, UsabilityHub

Used for analyzing user behaviour and gathering consumer insights.

SEMrush, Search Console, Google Keyword Planner

Used for keyword research and generating content ideas.

Trello, Monday, Asana, ClickUp

Used for organizing marketing sprints, projects and tasks.

Google Ads, LinkedIn Ads, Twitter Ads, Bing Ads

Used for paid campaigns, generating sign-ups and promoting content.

Unbounce, Instapage, Wix

Used for creating websites and landing pages for campaigns.

Reviews (3)

Sebastian Almnes

Lead Performance Marketer at Marketer

Catarina has an analytical mindset and the talent to use, and find data that will bring better insight and help the business gain a better understanding of how it can improve different business goals.
She’s a clear communicator, which leads to proper expectation management. Her ability to understand and coach different businesses, from Fortune 500 to startups is also what makes her a tremendous versatile growth hacking coach.

June 2019 Amsterdam, Netherlands

Inês Coelho

Head of Digital Growth at CTT

I’ve worked closely with Catarina since she was my SEM Manager on SANA Hotels. During the time we’ve worked together, Catarina was always eager to learn new things in her area of expertise and find new and dynamic solutions to promote our products. She was able to grow all the Acquisition, Retargeting and Social Media campaigns reaching very low CPA and very high CTR and Conversion rates. It is still the strategy and system we use today and with great success.
On a personal level, Catarina is a great team worker, eager to listen, a dynamic problem fixer and an excellent teacher. Has a great capacity to read between the lines and with skills in analyzing data. I truly recommend her for any Digital department.

August 2018 Lisbon, Portugal

Marc Wille

Head of International Markets at Rentcars

Catarina is a highly intelligent person who can work fast, while producing high quality results. Her work at citizenM has been much appreciated and what stood out was her capability of getting familiar quickly with various complex subjects and projects. I would recommend everyone who considers to work with Catarina or hire her to do so.

October 2014 Amsterdam, Netherlands

Achieve results faster with a clearly mapped growth roadmap. One step at the time.

Marco van Bree frame photo

Marco Van Bree
Founder @ Zengrowth

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Marco van Bree frame photo

Marco Van Bree
Founder @ Zengrowth