Catarina Maçaroco

Lead Generation

I’ll set up your paid campaigns through Google Search and Display, Bing, Facebook, LinkedIn and Twitter. As well as explore other channels where your business might be more suited for and find better Leads.

Lead Nurturing

I can help you set up your email workflows and retargeting to make sure your leads are catered to and move faster towards the purchase stage.

Lean Analytics & Experiment Design

I can help you run growth sprints within your team. Defining your acquisition funnel and key metrics for each stage and coming up with experiments to test out your team’s assumptions.
From there we move to execution and running the sprints, testing out channels and finding the optimal marketing mix and product tweaks.

Growth Marketer

Zengrowth

I help companies define growth strategies and conduct implementation, namely, lead generation, lead nurturing and web optimization.

Head of Marketing

TrendWatching

Led the Marketing and Growth Strategy for TrendWatching and Business of Purpose, evaluating processes and defining new channels and growth paths during the pandemic.

Growth Marketing Coach

Growth Tribe

Coached individuals and companies from Fortune 500 to startups on how to further implement the learnings from the courses, helping them run full funnel growth experiments backed by data and aligned with the business needs in order to grow their business, through growth sprints and data driven marketing.

Digital Marketing Manager

SANA Hotels

Worked on performance marketing and digital strategy. Was responsible for managing the budget allocation on our paid channels, Google and Facebook, implementing and monitoring the performance of the campaign.

Sebastian Almnes

Lead Performance Marketer at Marketer

Catarina has an analytical mindset and the talent to use, and find data that will bring better insight and help the business gain a better understanding of how it can improve different business goals.
She’s a clear communicator, which leads to proper expectation management. Her ability to understand and coach different businesses, from Fortune 500 to startups is also what makes her a tremendous versatile growth hacking coach.

Inês Coelho

Head of Digital Growth at CTT

I’ve worked closely with Catarina since she was my SEM Manager on SANA Hotels. During the time we’ve worked together, Catarina was always eager to learn new things in her area of expertise and find new and dynamic solutions to promote our products. She was able to grow all the Acquisition, Retargeting and Social Media campaigns reaching very low CPA and very high CTR and Conversion rates. It is still the strategy and system we use today and with great success.
On a personal level, Catarina is a great team worker, eager to listen, a dynamic problem fixer and an excellent teacher. Has a great capacity to read between the lines and with skills in analyzing data. I truly recommend her for any Digital department.